Aquafigure consists of a 330ml bottle, ideally sized to fit in lunchboxes, into which consumers can insert the bottle card. As well as a range of its own designs, the company already has licensing agreements with The Smurfs, The Emoji Company and Manchester City’s talismanic striker Erling Haaland – the latter being a company shareholder and brand ambassador.
The bottles are currently available either in a ‘starter set,’ complete with four cards, or as a pre-filled option for those who want to drink water there and then. The bottle is manufactured from hard-wearing Tritan™ material and is dishwasher-safe and fully reusable. The bottle cards, manufactured in PET, are also dishwasher-safe.
Designed to make hydration healthy and fun by encouraging younger consumers to drink water instead of soft drinks, Aquafigure was founded by entrepreneur Orjan Tunge Asbjornsen, his wife Kristine and their six sons, while on a family holiday.
“We wanted to give the kids a healthier option, but found that they saw water as something that wasn’t fun,” he explained. “From this conversation, the children’s creativity was unleashed and Aquafigure was born – a reusable bottle that can change along with your style and interests.
“We have carefully selected the best materials to ensure it can withstand hundreds of uses, and still look great with its interchangeable and collectible bottle cards.”
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