[Chinese Packaging Network News] packaging design is the main display surface of the packaging design is the main purpose, under normal circumstances, the main display surface refers to the most consumer-oriented side, for example, the bottom of the carton is rarely in the design range, therefore, The main display face for consumers needs to be hard-headed to design, allowing consumers to see the product at a glance.
Designers had already known before starting to plan packaging design. The beautification of packaging was attached to the three-dimensional design of the packaging. It was a visual image of the packaging, in which product-related texts, product images, product origins, and visual representations could be imported. And other elements. Some packaging surfaces themselves are a manifestation of product information. However, as the basic six surfaces of packaging, it is a partial image. Similarly, the design of the container label not only focuses on a label design, but also concerns the shape of the label and the container, and the relationship between the label and the label. So the design of visual packaging for packaging is somewhat similar to advertising design in some aspects. And it also pays attention to all other aspects, so that the entire package forms a whole.
If a carton pack has six faces, it is usually necessary to design five faces (the relative design of the bottom face is low). A container has one or three stickers, up to five or six. They are not treated equally. With the different exhibition areas, the main exhibition design is decided in order to attract consumers' attention. The main exhibition is to face consumers at the most, and by means of their positioning, the name of the trademark, the image of the product, the position of the manufacturer, etc., will be taken into account. Since the area of the main exhibition is relatively small and at the same time it is a commodity image, the picture of the decoration should quickly introduce the goods to the consumers and be directly expressed in the form of words and close-up images. In the first category of similar products that enter the consumer's main exhibition, there are often eye-catching brand names and trademarks; there is a moving scene, which depends on the actual conditions of the goods. Sometimes the method of opening the skylight can be used to directly display the image of the product and increase its publicity. In packaging design. The main exhibition played a leading role in conveying product information.
We introduced the design of the main display surface of packaging design and how to design the main display surface through scientific introduction and examples. The main display face is a first impression to the consumer, not only to attract the eye of the consumer, but also to allow the consumer to understand the merchandise in the shortest possible time, to know what the merchandise is, and to design it in particular to spend a lot of thought. For more information, you are welcome to continue to pay attention to China Packaging Network!
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